Signature quality from real winemakers.
For the first time in a box.
QUALITY
We disrupt wine…
Thinking out of the box.
ACHIEVEMENTS
Not only premium. Also super premium
We have put wines in boxes, that before only existed in bottles. Because changing the game will not happen before all compromises and excuses are eliminated.
Raising the bar
A completely new quality standard: Wine with GPS
Many wines hide behind a fancy label. With us, you can be sure that the wine comes from an authentic winemaker. And it is made from his vineyards, produced in his own cellars
Winemakers
Only the best is good enough
Our Wine Master chooses our winemakers carefully, visiting them himself to guarantee an unparalleled experience. We are working actively in France, Spain, Italy, Germany and will be sourcing shortly from the US during 2022.
Awards
Only highly awarded winemakers
Gambero Rosso (several times received
the highest award; Tre Bicchieri)
Highly awarded by Wine Spectator
Highly awarded by Decanter
Highly awarded by Wine Enthusiast
Highly awarded by Jancis Robinson
Highly awarded by Falstaff
Highly awarded by James Suckling
Highly awarded by Gilbert & Gaillard
Highly awarded by Vinous
SUSTAINABILITY
We battle the bottle!
In Northern Europe alone we are speaking about 5 billion wine bottle a year, equal to 3,375 million tons of CO2 – or approximately 40 million round trips between London and Berlin.
Sustainability
Because it is our obligation
Climate changes are severely threatening the wine craft, and the harvest is increasingly becoming a lottery. So if you like a good bottle of wine you should actually leave the bottle. Ironic isn’t it?
Transport efficiency
We are square because we care
Being sustainable is not only about choice of materials. It is also a question of using space more efficiently with compact shapes. In this way we will have fewer polluting trucks on the road.Logistics and space management
Space efficiency counts all the way
Once the wine is delivered, our commercial partners start benefitting. In the warehouse you will experience a 50% space optimisation.
SHELF SPACE
Every shelf meter counts
As opposed to bottles, our shapes are optimally efficient. On the shelf you can experience 35% more earnings per shelf meter.
INNOVATION
Innovation is at the core of TheDearGroup
To make lasting change and impact, we must drive the evolution of both formats, types of packaging, functionality and design.
To impress and delight.
DESIGN
From a box to a Pandora’s box
We don’t hide the winemaker behind a label. We put him on the front, where he belongs. And all products are signed off by him. Explore the packaging and get the full experience.
QR CODE
Now the winemaker is only a click away
By scanning the QR code you can experience the winery and the specific wine, presented by the winemaker himself. “Bring him” to your dinner table and impress your guests.
SIZES & QUALITY
Dedicated to exploring any need and occasion
We are constantly innovating our packaging offering from 200ml up to 5L in alternative, sustainable formats. And always a consistent high-quality presence when it comes to design, and materials and serving rituals.
FUTURE
A purposeful future
TheDearGroup will constantly innovate and develop new business lines entering into several other beverage categories. With our dedicated ecosystem of specialists, we are on a quest to challenge any unproductive or damaging status quo.
NEW BUSINESS LINES
The main idea remains the same
Whether we speak about wine, spring waters, juices, ice-teas or spirits, the “from earth to table” concept is our signature. Premium quality from authentic craftsmen in the most sustainable way.
About us
A winning idea
The team
TheDearGroup leadership team has more than 30 years’ experience in global branding and premium strategies, research and innovation, product development, customer experience design, digital transformation and finance.
Karsten Ehrhardt
CEO
Jacob Nyborg
Co founder and Brand owner
Kenneth Frøslev
Wine Master
Frederik Juul
Supply Chain Manager
Marcelo Klappenbach
Packaging Manager
Jes Madsen
CTO
Penny Koum Nyborg
Content
Lotte Aagaard
Art Director
CONTACT
Meet us!
TheDearGroup is created as an ecosystem to only work with the best experts in every field. From sourcing the winemakers to packaging and filling, to international logistics and warehousing services, we cover all necessary skills to build and scale a winning ideology.
TheDearGroup ApS, Indiakaj 10, 2100 Copenhagen, Denmark, Company number DK41696834
+45 81 82 79 70
Copyright 2022 TheDearGroup