Signature quality from real winemakers.

For the first time in a box.


We disrupt wine…
Thinking out of the box.

Alternative formats for wine are already well accepted because of obvious convenience and sustainability advantages. But also synonymous with poor quality. Until today…


Not only premium. Also super premium

We have put wines in boxes, that before only existed in bottles. Because changing the game will not happen before all compromises and excuses are eliminated.

Raising the bar

A completely new quality standard: Wine with GPS

Many wines hide behind a fancy label. With us, you can be sure that the wine comes from an authentic winemaker. And it is made from his vineyards, produced in his own cellars


Only the best is good enough

Our Wine Master chooses our winemakers carefully, visiting them himself to guarantee an unparalleled experience. We are working actively in France, Spain, Italy, Germany and will be sourcing shortly from the US during 2022.


Only highly awarded winemakers

Gambero Rosso (several times received
the highest award; Tre Bicchieri)
Highly awarded by Wine Spectator
Highly awarded by Decanter
Highly awarded by Wine Enthusiast
Highly awarded by Jancis Robinson
Highly awarded by Falstaff
Highly awarded by James Suckling
Highly awarded by Gilbert & Gaillard

Highly awarded by Vinous


We battle the bottle!

In Northern Europe alone we are speaking about 5 billion wine bottle a year, equal to 3,375 million tons of CO2 – or approximately 40 million round trips between London and Berlin.


Because it is our obligation

Climate changes are severely threatening the wine craft, and the harvest is increasingly becoming a lottery. So if you like a good bottle of wine you should actually leave the bottle. Ironic isn’t it?

Transport efficiency

We are square because we care

Being sustainable is not only about choice of materials. It is also a question of using space more efficiently with compact shapes. In this way we will have fewer polluting trucks on the road.

Logistics and space management

Space efficiency counts all the way

Once the wine is delivered, our commercial partners start benefitting. In the warehouse you will experience a 50% space optimisation.


Every shelf meter counts

As opposed to bottles, our shapes are optimally efficient. On the shelf you can experience 35% more earnings per shelf meter.


Innovation is at the core of TheDearGroup

To make lasting change and impact, we must drive the evolution of both formats, types of packaging, functionality and design.

To impress and delight.



From a box to a Pandora’s box

We don’t hide the winemaker behind a label. We put him on the front, where he belongs. And all products are signed off by him. Explore the packaging and get the full experience.

Play Video


Now the winemaker is only a click away

By scanning the QR code you can experience the winery and the specific wine, presented by the winemaker himself. “Bring him” to your dinner table and impress your guests.


Dedicated to exploring any need and occasion

We are constantly innovating our packaging offering from 200ml up to 5L in alternative, sustainable formats. And always a consistent high-quality presence when it comes to design, and materials and serving rituals.


A purposeful future

TheDearGroup will constantly innovate and develop new business lines entering into several other beverage categories. With our dedicated ecosystem of specialists, we are on a quest to challenge any unproductive or damaging status quo.


The main idea remains the same

Whether we speak about wine, spring waters, juices, ice-teas or spirits, the “from earth to table” concept is our signature. Premium quality from authentic craftsmen in the most sustainable way.

About us

A winning idea

TheDearGroup started in 2019 in Denmark with DearWineMaker and a bold international vision. It’s all about facilitating trade between honest producers and conscious consumers by combining 3 megatrends: authenticity, sustainability, and digital solutions.

The team

TheDearGroup is created as an ecosystem to only work with the best experts in every field. From sourcing the winemakers to packaging and filling, to international logistics and warehousing services, we cover all necessary skills to build and scale a winning ideology.

TheDearGroup leadership team has more than 30 years’ experience in global branding and premium strategies, research and innovation, product development, customer experience design, digital transformation and finance.

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Karsten Ehrhardt


Jacob Nyborg

Co founder and Brand owner

Kenneth Frøslev

Wine Master

Frederik Juul

Supply Chain Manager

Marcelo Klappenbach

Packaging Manager

Jes Madsen


Penny Koum Nyborg


Lotte Aagaard

Art Director


For more information, please contact:

CEO Karsten Ehrhardt on

Meet us!

TheDearGroup is created as an ecosystem to only work with the best experts in every field. From sourcing the winemakers to packaging and filling, to international logistics and warehousing services, we cover all necessary skills to build and scale a winning ideology.


TheDearGroup ApS, Indiakaj 10, 2100 Copenhagen, Denmark, Company number DK41696834
+45 81 82 79 70

Copyright 2022 TheDearGroup