TheDearGroup develops new category winners within the beverage industry exploiting and combining online direct sales opportunities, authentic product propositions and sustainability leadership. We plan to be commercially active from early 2021.
We see things holistically and are conscious of our environmental obligation. We are demanding from ourselves and all our partners to always raise the bar and help drive the evolution in the quest for eco friendly and CO2 neutral solutions.
We set new quality standards and want to stand out. We strive for a superior product experience through clear quality focus, ethical production methods and honest storytelling from real craftsmen that make a difference.
We change businesses and challenge unproductive conventions. Driven by curiosity and constructive stubbornness, we are not afraid to exploit new ideas, new combinations, new ways of doing things to drive our business forward.
We are an effective and pragmatic operation. Being data driven and digital from birth, we are already leaner and faster. With full integrity, we cut the unnecessary fat and focus on doing the right things, right. This is how we create value for money.
“TheDearGroup commits to constantly invest, research and innovate to reduce waste and CO2 footprint of our operations. Sustainability is key in the positioning both of TheDearGroup and our product lines.
Operating dedicatedly with only the most sustainable and efficient packaging format – a revolutionary 100% recyclable cube – across all our businesses, TheDearGroup will be positioned among the elite of eco-friendly companies. But it doesn’t stop here…
TheDearGroup wants to be recognized for driving the evolution towards both environmental neutral packaging solutions, responsible transportation and logistics, as well as a conscious approach to daily operations”.
TheDearGroup leadership team has more than 30 years’ experience in global
branding and premium strategies, research and innovation, product development,
customer experience design, digital transformation and finance.